Getresponse vs Mailchimp, which is the best email marketing software in 2021?
With getresponse having a significant overhaul and Mailchimp was having changes in its pricing structure. There has never been a better time to put these two giants to the test and find out which is the best email marketing tool for 2021.
In this Getresponse vs Mailchimp comparison, I would like to go in-depth with everything you could ever need to know to get the very best from each of this software.
So in this Getresponse vs Mailchimp comparison review, I’ll examine both these leading email marketing solutions in-depth, to see which of them best meets your business’ needs.
Going through the post, I hope to cover in detail the pros and cons of each software and give you a much better idea which software would be best suited to you, and your needs.
What are Getresponse and Mailchimp?
Both Mailchimp and Getresponce are at the very heart email marketing tools that allow their users to.
- Import Email Lists
- Create Email Lists
- Capture Email Addresses
- Design E-Newsletters
- Automate Emails
- Monitor Statistics
The above are features that both email marketing software has; however, in recent times, Getresponse has become a much more rounded digital marketing suite. And filled their autoresponder with:
- built-in e-commerce features
- ‘conversion funnels.’
Not to be outdone Mailchimp has also tried to increase their digital marketing apps inside of their software, Including a selling CRM functionality. And they have changed their prices in line with this.
I will be going through the new features in more depth a little later. I have also completed an extensive review of all components and pricing of Getresponse here if you would like to take a look.
But first, let’s look at what these two programs share. The autoresponder capabilities that are an integral part of both.
Email Autoresponders What Are They?
Your autoresponder is responsible for sending out emails to your subscribers at timed intervals.
You have no doubt seen autoresponders working either by using them or subscribing to a marketers list. These autoresponders are suitable for many of your days to day marketing tasks.
As a short example of what your autoresponder can do
- Email new subscribers when joining your list sending a simple welcome message, or lead magnet
- A few days later, email the subscriber a discount code or offer for your products.
- A few more days and they receive an invite to follow you in social media
- Send new offers that you might be running that are a good fit with your target audience.
Email Marketing Automation
The overreaching part of these autoresponders is that you can automate your email marketing and make it a lot less labour intensive. Once you have set up your autoresponder, it is very much a set it and forgets it kind of thing, as every time a new person joins your list the automation starts fresh for them, while your other subscribers are further down your sequence.
Of course, you can still send out emails manually if you wish. An important aspect as you want to have the opportunity of sending new offers to your subscribers.
The example I have given above is a widespread email marketing type called a drip campaign, where the emails are sent at time intervals you set.
Autoresponders are now growing. A lot of marketers are making much more complex sequences within their autoresponders. Messages can now be trigged by opens, purchases, web visits and a whole lot more.
Take a little time, in the beginning, to set this all up. Your email autoresponder can be very profitable indeed and save you both time and money.
both Mailchimp and Getresponce offer great email autoresponders, with both giving extensive functionality, In fact some of the best in the autoresponders world.
Both have a similar set of triggers that can be used to fire off your autoresponder such as
- subscription to a list
- purchases made
- user data
- e-newsletter action
- date and time
- page visits
Which means that both of these autoresponders are strong where it matters as far as your email marketing is concerned.
Getresponse Flow Chart
Getresponse also allows you to build via a flow chart that rapidly speeds up the process and makes designing your sequences a breeze. And setting the flow chart up is also very simple.
Although the diagram does look a little complicated you basically, map out a set of rules that getresponse will follow. So as an example, you could set up different responses based on if a subscriber had clicked on a link or not.
Mailchimp Journey Builder
Trying not to be outdone Mailchimp have recently added their ‘journey builder which lets you create a very similar thank inside of your Mailchimp account.
However, although this is relatively comparable to Getresponses builder, Getresponse has built many more functions into theirs. Such as allowing you to use subscriber actions to populate custom fields, use segments to trigger actions and move users between workflows.. Which sadly Mailchimps doesn’t instead Mailchimp’s feels like it limits you on sending out emails. But Getresponse also allows you to use subscriber actions to populate custom fields, use segments to trigger actions and move users between workflows.
Put head to head Getresponse seems a clear winner on this front, for functionality. Although Mailchimps journey builder does seem a little cleaner, it is the functionality that matters most.
Mailchimp And Getresponse Pricing
Mailchimp offers a good range of pricing. However even though it is tempting to go for the free version, please don’t as it has an ad for MailChimp at the bottom of the email, which will cheapen your efforts and could potentially damage the trust you are trying to build with your subscribers.
- Free — a lite version of the product featuring an advert for Mailchimp at the bottom of e-newsletters (avoid if you can)
- Essential — starting at $9.99 per month to send emails to a list up to1,500 subscribers in size
- Standard — starting at $14.99 per month for a list up to 2,500 subscribers in size
- Premium — starting at $299 per month for a list up to 10,000 subscribers in size.
The same as Mailchimp Getresponse also has four levels of pricing, with the free trial of the full software for 30 days
- Basic — starting at $15 per month to send an unlimited number of emails to up to 1,000 subscribers
- Plus — starting at $49 per month for up to 1,000 subscribers
- Professional — starting at $99 per month for up to 1,000 subscribers
- Max — custom pricing.
Each of these plans have different features, and as with all autoresponders the prices raise the more subscribers you have
Each plan boasts different features (which I discuss in more depth throughout this post) and rises in price with your list’s size.
A little bit of a sticky one here as in may 2019 Mailchimp introduced sending limits into their autoresponder. These vary depending on how many users you have on your lists.
The prices and subscriber amounts listed about these limits are 10k, 500k, 1.2 million and 3 million respectively.
Most users will never go above these limits. Still, there is always a case of you could looming over you, particularly on the cheaper plans.
Because of this, it is another win for Getresponse as they don’t set any limits and let you send unlimited emails to your list. This even applies o entry-level accounts.
It’s another bad one for Mailchimp here and I see more autoresponder companies employing this tactic. Mailchimp charges you for your subscribed users and for your unsubscribed, which could work out very pricy indeed.
Getresponse has decided to do business more honestly and only charge you for subscribers that are subscribed. If you have a list of 1500 and 300 have unsubscribed then Getresponce sees your list only having 1200 people in it. Mailchimp would consider it to be a list containing 1500 subscribers, and charge you accordingly.
In my view, this is just wrong and lets down a good company by letting greed creep in.
Differences Between The Plans
One difference with the Mailchimp plan that you need to watch out for is the ability to code your templates and send time. These features are only available on the more expensive ‘Standard’ plan or higher.
Suppose multivariate testing and comparative reporting are essential to you, with Mailchimp. In that case, it is only available on the $299 per month premium plan.
With Getresponse, the plans’ main differences are access to the webinar functions and marketing automation, which are two outstanding pieces of software.
These are only accessible on the plus or higher plans, with strict limits on webinar attendees.
Getresponse “Basic” Plan vs Mailchimp “Essential” Plan
If you are starting and haven’t yet got a large email list I will assume that this would be the most interest to you.
So lets compare Mailchimps ‘Essential’ and Getresponses ‘Basic’ plans, both of these plans are the cheapest options from each company and so are a good choice for when starting out.
Now because both of these companies have different pricing in place you might find that on one list size Getresponse is cheaper, but on another list size it is Mailchimp that works out the most cost-effective.
For example if you had 25,000 subscribers Getresponse would charge you $145 per month. However on Mailchimp you would be looking at £200 per month.
But grow your list by an additional 5,000 making your list 30,000 and Mailchimp is cheaper.
Suppose your list is less than 500 subscribers. In that case, mailchimp will let you begin email marketing cheaper, letting you work with 500 subscribers for $9.99 per month.
But remember about the spanner in the works of Mailchimp charging you for unsubscribed users as this could work out very costly particularly when you are first finding your feet with email marketing.
If you are prepared to pay upfront for Getresponse then there are some great discounts to be had, which would make Getresponse considerably cheaper. The discounts are between 18% and 30% when paying upfront.
Mailchimp doesnt offer this service.
There are also a few features that prove to be very useful on Getresponse that arent on Mailchimp on the lowest price, such as:
- Code your templates
- Comparative reporting
- Send time optimization
- Sell one product
- Create one sales funnel
Again, Getresponse offers you a lot more for your money and certainly puts some bang in your email marketing buck.
Again both companies offer a great set of templates that can be used within your marketing
Mailchimp has around 100 templates
as far as quality goes I would say they are both on par with each other, with varied and contemporary designs.
On both platforms you can also use your own templates as you arent forced into using theirs. but please note this cant be done in the base plan of Mailchimp. As you need the more expensive standard plan.
There is also a vast range of 3rd party templates from the likes of theme forest which you can purchase if you find the need.
The user interface on Mailchimp is quite minimalistic, with large fonts presenting the menus, stats and data. I did find myself liking there approach as everything almost jumps out at you.
By contrast Getreponse, has based its interface more along the drop-down menu route.
Niether system is difficult to use and I believe it is possibly about user prefference as to which you find the best. I for one cant really pick a favourite.
One thing that is worth noting with the Mailchimp set up of big founds you might find yourself scrolling below the fold to find exactly what you are looking for.
Again both of these companies have a fairly similar drag and drop editor built in them, which I love as the drag and drop system gives you a very quick way to layout and design your emails. All without having to use HTML.
However, I would call Mailchimp as a very marginal win on this as their email seems to be slightly better than Getresponse.
Mobile-friendly emails with Getresponse and Mailchimp
Mailchimp and Getresponse both let you create mobile-friendly versions of your emails, and let you preview what it will look like.
Single opt-in and double opt-in in Mailchimp and Getresponse
Both single opt-in and double opt-in are available, single meaning that when a person fills in their details, they are added to your mailing list then and there. Double opt-in means they will have to confirm their email address.
There are pros and cons of both systems (Europe on a whole you need to use double optin) with double optin you have a more ‘quality’ list as it won’t have bots filling up vital space. Single opt-in your list may get bigger faster but be careful of bots and fake email addresses.
An important feature if you have more extensive lists. However, if your plan isn’t comprehensive, i.e. below 3,000, I wouldn’t worry too much about this feature.
Both do an excellent job at spilt testing. Mailchimp does have extensive spilt testing in their premium plan but with that starting at £299 per month, ask yourself if you use it.
Creating data segments in Getresponse and Mailchimp
Again both Mailchimp and Getresponse let you use data segments, and also both are easy to create.
However, it is another win for Getresponse when it comes to sending newsletters to your segments.
The basic version of Mailchimp will only let you send a newsletter to one segment at a time, wherewith Getresponse you can send them to as many as you like.
There is excellent reporting on both platforms, which can track all of the usual things you need. You can even lookup somebody on your mailing list and get an overview of what lists they are on; their location; IP address; and what emails they’ve previously opened.
Mailchimp has a relatively right engagements panel, which shows you the percentages of your subscribers who are engaging and how often they are.
Getresponse has a feature very similar but is a little more challenging work to get there.
Getresponse also has a card up its sleeve that Mailchimp hasn’t. It will let you emailable groups’ — based on more precise user action — after a mailout is sent.
This is hugely helpful when you want to send out take action reminders.
All in all, though, the reporting functionality in both Mailchimp and Getresponse is very comprehensive — either tool will let you get a complete overview of how your e-newsletters are performing.
Mailchimp and Getresponse have a vast amount of integrations, and just about everything has been taken care of
If you do find anything that doesn’t integrate with them, they both have great apps on zapier and can be joined via a zap.
There is, however, no longer an integration between Mailchimp and Shopify, but it is a short workaround.
Facebook ads With Mailchimp And Getresponce
Mailchimp and get response have gone above and beyond in this one. They are easily integrated within Facebook ads, direct from their platforms.
These are easily added no matter who your website is with as it is as simple as adding a small line of code.
Getresponse has slightly more options on their designs.
For a more in-depth review of Getresponse, click HERE.
Getresponse vs Mailchimp: Conclusion
There is a clear winner between these two giants, and the winner is Getresponse, generally speaking it is cheaper, and with a lot more features.
Unlimited email sending, and the honesty that they deal with unsubscribed users. (not charging for them.
Getresponse’s webinars and conversion funnels are great tools to have in your digital marketing toolbox.
On top of that, the flexible approach to data segmentation makes Getresponse a much better tool for managing an email list and using your data in creative or sophisticated ways.
There is an argument for Mailchimp that there is a free plan, but when you consider the Mailchimp marketing on the bottom of every email, I will discount that argument.